Skip to content
New Lyzr launches Control Plane for AI Agents Access now (opens in a new tab)
BasketballBasketball
All sports

Reimaginebasketballworkflowswithprebuilt,testedLyzragents.

Forty-one home nights and a fanbase that expects its own highlights. Agents for personalisation that never touches a player's likeness.

Marketing

  • Segment & Audience

    Autonomous
    MarketingTuned for basketball

    Fan personas get built once by consultants and then sit idle, because nobody has time to keep them current.

    Continuously rebuilt audiences written back to the CDP, each with a plain-language reason every fan is in it.

  • Campaign Builder

    Supervised
    Marketing

    A commercial idea takes two or three days of audience pulls, copywriting and creative sizing before it is a campaign in market.

    One-line brief to a full multi-channel campaign staged as drafts. Rewrites underperforming variants after launch.

  • Lifecycle Journey

    Supervised
    Marketing

    One-time buyers get the same fixed nurture flow as everyone else, and never come back.

    Per-fan next action (offer, channel, timing) with holdout controls that prove incremental effect, not correlation.

  • Marketing Performance

    Autonomous
    Marketing

    True performance data is scattered across four vendors. Spend is judged on platform-reported conversions, not tickets scanned.

    Reconciles spend against realised revenue and assembles the weekly commercial pack with variances explained.

Fan engagement

  • Personalised Content

    Supervised
    Fan engagementTuned for basketball

    Personalised highlights are proven to lift app time and downloads. Generated player likeness is proven to end up deleted with a player commenting underneath.

    Per-fan content packages assembled from the club's existing footage. Zero synthetic likeness exposure.

  • Matchday Companion

    Supervised
    Fan engagement

    The club app is a ticket wallet. Queue and ingress telemetry lands on dashboards nobody acts on mid-game.

    Live gate guidance, upgrade offers and queue-aware concession routing from real venue telemetry, per fan, per event.

  • Loyalty & Rewards

    Supervised
    Fan engagement

    Membership value is invisible for the eleven months of the year a fan is not renewing.

    Auto-issued rewards on threshold, visible next-tier progress, redemption handled end to end.

  • Community & UGC

    Assistive
    Fan engagement

    Fan grievances, a parking change or a ticketing bug, turn reputational before anyone in the building spots them.

    Rights-checked amplification drafts and early grievance flags for a human to send. It never posts by itself.

Fan support

  • Fan Service

    Autonomous
    Fan support

    Most inbound demand arrives after hours, when no one is staffed to answer it.

    Autonomous 24/7 resolution against the club's live systems, measured on resolution rate, not deflection.

  • Ticket Resolution

    Supervised
    Fan support

    Chatbots answer questions about a broken ticket but cannot fix the duplicate barcode or the silently failed transfer.

    Writes the correction into the ticketing system and confirms it back to the fan in the same conversation.

  • Peak-Window Voice

    Autonomous
    Fan support

    Onsale day and the three hours before gates are structurally understaffed telephone spikes no club will hire for.

    Voice agent absorbs the peaks. Resolves where it can, warm-transfers with a written summary where it cannot.

  • Support Knowledge

    Autonomous
    Fan support

    The website, the app and the service desk routinely tell fans three different things.

    Watches operational reality and keeps the knowledge base every other agent retrieves from honest.

Ticketing & revenue

  • Pricing & Inventory Co-pilot

    Assistive
    Ticketing & revenue

    The only vendor that executes pricing requires replacing the ticketing platform, and algorithmic pricing is under live regulatory scrutiny.

    Explainable price and inventory proposals on the club's existing stack, optimising the all-in price under current pricing rules.

  • Season-Ticket Renewal

    Supervised
    Ticketing & revenue

    The renewal book is worked cold by entry-level reps on a months-long grind: high volume, scripted, expensive to staff.

    Per-account personalised outreach across email, SMS and app. Books a human call the moment it turns consequential, CRM-logged with reasoning.

  • Win-Back

    Supervised
    Ticketing & revenue

    Every CRM holds a lapsed-buyer list that no human has time to work.

    Reason-specific return offers. Price objection to payment plan, bad seat to relocation. Self-suppressing against live sales conversations.

  • Group Sales

    Supervised
    Ticketing & revenue

    Group revenue is the most labour-intensive dollar a club earns and the least automated.

    Sources and qualifies prospects, drafts proposals with held inventory, runs follow-up until a human closes.

  • Premium & Suite

    Supervised
    Ticketing & revenue

    The highest-value seats in the building are managed in a spreadsheet. An unused suite is silent churn nobody flags.

    Qualifies inquiries, assembles proposals, keeps the renewal calendar, and flags utilisation drops early.

Sponsorship

  • Sponsor Fulfilment

    Supervised
    Sponsorship

    Tens of millions in contracted obligations tracked in a spreadsheet by one activation manager. Shortfalls surface during the renewal conversation.

    Holds every asset against delivery evidence from content, scoreboard, social and ticketing. Flags at-risk obligations before season end, with a named owner.

  • Make-Good

    Supervised
    Sponsorship

    Make-goods depend on someone remembering. The most common source of sponsor dissatisfaction and the least systematised process in the building.

    Calculates the shortfall, finds equivalent unsold inventory, drafts the proposal and the sponsor note, routes for approval.

  • Recap & Renewal

    Supervised
    Sponsorship

    Season recaps consume a partnership services team for six weeks at season end, assembled from memory.

    Recap and renewal case with traceable numbers in an afternoon, built from the fulfilment record.

  • Sponsorship Inventory

    Autonomous
    Sponsorship

    "What can I sell this brand next week?" takes three internal emails to answer.

    Live unsold-inventory picture across every channel, matched to prospect briefs and category exclusivity rules in seconds.

Content & social

  • Moment-to-Post

    Assistive
    Content & socialTuned for basketball

    A generated graphic with the wrong number of hands was deleted within the hour. The player's comment stayed up.

    Detects the moment, cuts platform-native video, writes captions in club voice, stages for one-click human approval. It never auto-posts.

  • Multi-Platform Adaptation

    Supervised
    Content & social

    Reformatting one asset for every platform consumes a junior content role. It is why clubs post to fewer channels than they intend.

    One approved asset becomes every cut, copy length, localised caption and sponsor end-card, publishing on approval within platform quotas.

  • Archive Retrieval

    Autonomous
    Content & social

    Decades of club footage are effectively unsearchable.

    Natural-language search over the club's full archive with rights status and clearance notes attached to every result.

  • Social Listening & Response

    Assistive
    Content & social

    Player, injury and safety mentions spread faster than they escalate internally.

    Drafts replies, tracks sentiment by topic, escalates sensitive items to a named human immediately. Publishing judgement stays human.

Venue & gameday ops

  • Gameday Labour

    Supervised
    Venue & gameday opsTuned for basketball

    An arena night staffs hundreds across several employers, coordinated by spreadsheets and radio.

    Builds the cross-employer staffing plan from forecast and history. Detects no-shows and redeploys live during the event.

  • Incident & Exception

    Autonomous
    Venue & gameday ops

    Post-event operations reports are reconstructed from memory the next morning. Existing tools record but do not route.

    Opens and assigns work orders against protocol, escalates SLA risk, writes the ops report before the director leaves the building.

  • Concessions Demand

    Supervised
    Venue & gameday ops

    Checkout-free stores produce item-level demand data, and nobody has built the forecast on top of it.

    Item-level pars, prep quantities and mid-event replenishment tasks. Waste and stockouts both directly measurable.

  • Queue & Flow

    Supervised
    Venue & gameday ops

    Queue telemetry lands on a dashboard and a human decides. Sport bought eyes, never hands.

    Predicts bottlenecks fifteen minutes out and triggers lane openings, staff moves and fan redirection before they form.

Logistics

  • Road Trip Planning

    Supervised
    Logistics

    Charters, hotel blocks, ground transport, per-diems and credentials are assembled by hand, and re-assembled by hand when a game moves.

    Builds, holds and confirms the full travel package across suppliers. Re-plans affected legs automatically on schedule changes.

  • Equipment & Kit

    Autonomous
    Logistics

    Fifty-plus vendors and thirty-plus weekly orders chased manually. The year-end audit is a manual exercise.

    Full lifecycle tracking, reorder points, in-budget POs, game-worn reconciliation and an automatic audit.

  • Travel Disruption

    Supervised
    Logistics

    The 2 a.m. cancelled-flight problem falls to one operations manager with a phone.

    Monitors flights, weather and ground against the itinerary. Re-books, re-sequences and notifies every affected traveller individually.

  • Facility & Maintenance

    Autonomous
    Logistics

    The average stadium is around twenty years old and maintained reactively. No predictive-maintenance deployment exists in the sport.

    Turns inspections, work orders and telemetry into a scheduled plan, tracks vendor SLAs, and surfaces recurring failures.

Back office & data

  • Compliance & Likeness

    Supervised
    Back office & data

    One general counsel gates everything touching a player's likeness, and incidents still slip through.

    Routes likeness approvals against league rules, collective agreements, state digital-replica statutes and platform policy, with a full audit trail.

  • Revenue Reconciliation

    Autonomous
    Back office & data

    Ticketing, merch, food and beverage and sponsorship revenue reconcile monthly across systems. A pricing error hides until close.

    Daily autonomous reconciliation to the finance ledger, verifiable to the cent, variances flagged with probable cause.

  • Contract & Obligation

    Autonomous
    Back office & data

    Obligations live inside executed PDFs. Renewal windows and notice periods alert after they pass.

    Extracts every obligation, date, right and exclusivity into a live calendar with a named owner per item.

  • Data Quality & Identity

    Autonomous
    Back office & data

    The same fan exists as four records across ticketing, CRM, app and merch. Every other agent underperforms on a fragmented graph.

    Resolves one fan record with confidence scores. Ambiguous cases go to a human instead of a guess.

Common use cases across every layer of the organisation

The same platform, from the partnerships desk to the freight manifest to the ledger. Hover a card to see what it does.

Sponsorship & Partnership Services

Content & Social Production

Logistics Management

Back Office, Compliance & Data

One platform for all your needs

Scalable, configurable, and modular.

What Lyzr adds on top of hyperscalers and agent runtimes

Three capabilities you don't get from the runtime alone.

  • SuperFlow screenshot

    SuperFlow

    Workflows that keep their state.

    Build end-to-end workflows that maintain state and resume from the point of failure. Highly scalable and performant, built to manage your agent stack and your data pipelines.

    Learn more
  • Architect screenshot

    Architect

    Whole apps, built in conversation.

    Build apps and solve problems end to end by orchestrating agents, generating the front-end and back-end layers, and keeping everything in sync. All of it in a conversation.

    Learn more
  • Open Controller screenshot

    Open Controller

    Harness and framework agnostic.

    Create and scale agents from one place, on one infrastructure, whatever harness or framework they were built with. You focus on the business problem, not the plumbing.

    Learn more
SuperFlow screenshot

SuperFlow

Workflows that keep their state.

Build end-to-end workflows that maintain state and resume from the point of failure. Highly scalable and performant, built to manage your agent stack and your data pipelines.

Learn more
Architect screenshot

Architect

Whole apps, built in conversation.

Build apps and solve problems end to end by orchestrating agents, generating the front-end and back-end layers, and keeping everything in sync. All of it in a conversation.

Learn more
Open Controller screenshot

Open Controller

Harness and framework agnostic.

Create and scale agents from one place, on one infrastructure, whatever harness or framework they were built with. You focus on the business problem, not the plumbing.

Learn more